21 July, 2010

 

People aren't that mean after all

The "pay what you want" scheme sells well, but with low average price. Fixed price with charity donation has little effect. But "pay what you like" with 50% going to charity works really well: http://blogs.discovermagazine.com/notrocketscience/2010/07/15/caring-with-cash-or-how-radiohead-could-have-made-more-money/

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